Leading the retail industry with authentic anti-racism training

Maestro partnered with Target to develop organizational-wide antiracism training. Using a three module process, we took the learners through Acknowledging, Advocating and Acting in response to racism.

In coordination with immersive eLearning courses, the media spanned live action, narrative-driven pieces, gritty motion graphic spots and photography.

Scope

  • Writing
  • Production
  • Motion Design
  • Editing

Deliverables

  • 5 live action videos
  • 3 motion design videos

Watch the highlight reel from this project.

Project Credits

Client Target

Strategist Kathleen Matyas
Directors Thomas Wrench, Ocean Vashti Jude, Jazeel Gayle
Producers Marion Jamet and Danielle Firoozi
Writers Marion Jamet, Jazeel Gayle, Ocean Vashti Jude

DP’s Farhad Ahmed Delvi, Nik Pilecki
Editors Tyrone Rhabb, Thomas Wrench
Colorist
Nicholas Lareau, Nik Pilecki
Designers
Blake Cale, Pete Rix, Ricardo Santos, Mike Gyamfi
Animators
Yaniv Fridman, Tim Sparks