Best Western’s initiative to transform their training with video and microlearning

The Best Western Education and Training Team, together with Maestro, created a series of microlearning videos and blended training activities to reinforce the onboarding at Best Western’s Boutique and Premier brand properties.

We wrote and filmed fun training videos that engaged learners, built consistency across their properties, and exemplifies the Best Western service culture in an exciting and memorable way. This project marks a turning point for Best Western in bringing their training into the future of hospitality.


  • Writing
  • Production
  • Motion Design
  • Editing


  • 14 short videos covering a variety of training topics

Watch the highlight reel from this project.

Project Credits

Client Best Western

Strategist Kathleen Matyas
Director Thomas Wrench
Producer Katherine Mumma

Writers Thomas Wrench, Katherine Mumma, Kathleen Matyas
Jared Hutchinson
Grip/AC Tim Sparks
Editor/Animator Tim Sparks