Cassandra Kaczor approached me back in the middle of December to help with her student-composed and choreographed contemporary ballet. With the help from Western Michigan University’s College of Fine Arts, and the Legacy Grant, Cassandra and her team have been working hard to create a beautiful social awareness piece to fight against the perception of women in the media.
Blog
Stay You Campaign
Cutting through the clutter. It seems that every college billboard, video and recruitment campaign says the same thing. “Small classes, you’re not just a number, wonderful campus life, the teachers know your name.” At Kalamazoo Valley, we can fall into that same trap if we’re not careful. While brainstorming our Fall 2012 recruitment campaign, we (Linda Depta and I) stumbled onto a phrase that seemed to fit us, and stood for what we’re all about.
Stay you.
Kalamazoo Valley Holiday Greeting Video
So we had this wonderful idea to have staff and faculty from all campuses share their holiday plans and to send well-wishes to others around the college community.
Like A Kiss On The Lips
Set up shop at The River Church to shoot Rod Tucker’s book promo video for “Like A Kiss on the Lips”.
Maple Street Basketball Game
There is always a story to be told. Sometimes they are pretty, sometimes they hurt. This was a story about a coach who teaches his players not win at all costs, but to play their best—all the time.



